Environmental management and green brand for sustainable entrepreneurship

The increasing competitiveness at the global market and reinforcing ecological issues contribute reorientation from traditional to sustainable business model. In this case, should develop green brand of company, which required implementation environmental management. hypothesis paper is checking linking between management company. results bibliometrics analysis on selected theme confirmed numbers papers focused analysing relationships efficiency paper, authors used VosViewer with purpose visualise main scientific patterns theme. At second stage, identified company using ANOVA data for was obtained questionaries among companies (which promote as companies) companies' financial statements. two indicators described brand: loyalty (frequency searching company's in Google); net profit. findings proved that effective had a higher profit brand.